depth interview

depth interview
An unstructured interview that explores a marketing issue for purposes of marketing research The interviewer, a specialist acting on behalf of a client, will have previously compiled a topic guide that identifies the points to be explored; the respondent is part of a sample chosen to match certain criteria (e. g. if the problem concerned tea all respondents would be tea drinkers). The interview is conducted informally and the interviewer adopts a passive role; he encourages the respondent to talk and ask questions, while ensuring that all the points on the topic guide are covered. After a minimum of ten such interviews, the interviewer reports back to his client with his marketing recommendations. Depth interviews are a qualitative procedure (see qualitative marketing research).

Big dictionary of business and management. 2014.

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  • depth interview — ➔ interview1 * * * depth interview UK US noun [C] (also in depth interview) MARKETING ► an occasion when someone is asked detailed questions, for example, about the products or services that they buy or would like to buy: »Depth interviews are a… …   Financial and business terms

  • depth interview — noun : an interview designed to probe attitudes, feelings, or motives not usually tapped by the asking of standard or prepared questions * * * depth interview, an interview that seeks fuller explanations and more personal responses than those… …   Useful english dictionary

  • depth interview — / depθ ˌɪntəvju:/ noun an interview with no preset questions and following no fixed pattern, but which can last a long time and allows the respondent time to express personal views and tastes ● Depth interviews elicited some very original points… …   Marketing dictionary in english

  • in-depth interview — UK US noun [C] MARKETING ► DEPTH INTERVIEW(Cf. ↑depth interview) …   Financial and business terms

  • depth-interviewing — interview in‧ter‧view 1 [ˈɪntəvjuː ǁ ər ] noun 1. [countable, uncountable] HUMAN RESOURCES a formal meeting at which someone is asked questions to find out whether they are suitable for a job: • a job interview • Applicants will be …   Financial and business terms

  • depth interviewing — depth interview UK US noun [C] (also in depth interview) MARKETING ► an occasion when someone is asked detailed questions, for example, about the products or services that they buy or would like to buy: »Depth interviews are a useful type of… …   Financial and business terms

  • in depth interview — very thorough interview …   English contemporary dictionary

  • interview — ▪ I. interview interview 2 verb [intransitive, transitive] 1. HUMAN RESOURCES to ask someone questions in a formal meeting in order to find out if they are suitable for a job: • She was appointed without any other candidates being interviewed. •… …   Financial and business terms

  • interview — A social interaction which results in a transfer of information from the interviewee to an interviewer or researcher. Interviews may be personal, conducted face to face, or by telephone (which has certain advantages for more sensitive topics), or …   Dictionary of sociology

  • interview — {{Roman}}I.{{/Roman}} noun ADJECTIVE ▪ face to face, in person (AmE), one on one (esp. AmE), one to one (BrE), personal ▪ phone (esp. BrE), telephone …   Collocations dictionary

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